The USPS reports that brand recall is 70% higher when customers are exposed to direct mail as opposed to digital.
PERSONAL. TARGETED.
CUSTOM.
Whatever the medium personalization is the way to go. Don't be left behind.
Personalized direct mail campaigns can boost response rates by up to 135% and can improve client engagement by up to 70%.
The percentage of brands that plan to increase their direct mail budgets for 2025
Personalized Print
Gone are the days of generic marketing flyers. Custom pieces and data are king.
Think about it – would you like a piece tailored to your interests or a generic card that holds no value? Personalization is so much more than changing a name. With our unique abilities it will look like each piece was custom made for its recipient (and it was).
What is Personalized Print?
Personalized print is actually a combination of the old school and the new school. We use traditional print media and incorporate a more targeted strategy in order to help increase engagement.
Mail Smarter With Specialty Data
The first step in creating a targeted mailing is the data. Bad data ruins even the best campaigns. Using our specialty lists we’ll be able curate a more accurate and effective mailing by selecting only the relevant consumers and those most likely to buy your product.
Print Better With Less.
The second step is to create an attractive mail piece design that takes into consideration the need for personalization. This includes monetary fields, basic text fields, and pictures and graphics.
Using variable data allows you to customize every piece without creating separate campaigns. This saves you both time and money and helps you to create a more engaging campaign for your recipient.
Combine Data & Print For Success
This type of mail, when combined with well curated house lists or those purchased through us, can help increase your campaigns response. In the case of nonprofits, a list of likely donors can be combined with a mail piece customized suggesting increased donation amounts, can help your organization to succeed.
